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Friday, 06 February 2015
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$204,977

1 Bed , 1 Bath

* 687 square feet, 1 bedroom, 1 bath
* Sought-after Werthan Lofts listing coming soon
* 17-foot ceilings and exposed brick
* Oversized windows, granite, stainless steel appliances
* Two saltwater pools, bocce ball court, fitness center
* Gated community in the heart of historic Germantown
* Seller will provide stainless fridge with acceptable offer
* Please contact Mike Post with Post & Company Real Estate for showing instructions.

Offered by Post & Company Real Estate
Mike Post, Broker
http://www.postandcompany.com

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Posted on 02/06/2015 6:32 PM by Tiffany Olson
Friday, 06 February 2015
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Exciting news! Post & Company has partnered with the Tennessee Department of Transportation and the Adopt-A-Highway Program and will now be maintaining the two mile stretch on Franklin Road from Battery Lane going south towards Hogan Road. We also will be maintaining Hillsboro Road from Timberwood and going south to Murray Lane. Our first day of trash pickup for Franklin Road is tentatively scheduled for March 7th (Hillsboro Road will likely be on April 18th but more on that... later). The pickups will always happen on a Saturday and will take place approximately every other month. It should only take about 3 hours, and I would love to have as many volunteers as possible. The program will provide the supplies (reflective vests, garbage bags, gloves, etc). And Post & Co will provide coffee and juice and donuts and plenty of water. All we need are 10 volunteers to help us pick up litter. We will start at 9:30am and should be done no later than 12:30pm. This a GREAT chance to get involved and help keep our community looking beautiful! Please sign up for the March 7th pickup by emailing me at mike@postandcompany.com - thank you!

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Posted on 02/06/2015 9:37 AM by Tiffany
Thursday, 05 February 2015
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The Promise of the $20,000 House

In Alabama, the Rural Studio design workshop has spent years refining prototypes for a cheap, well-made small house. Soon, they'll start selling the plans.

Image Danny Wicke
MacArthur's house, one of the three models in the Rural Studio's 20K product line (Danny Wicke)

Since 1993, architecture students at Alabama's Auburn University have designed and built striking, low-cost buildings through the renowned Rural Studio program. To participate, the students move off campus and across the state to rural western Alabama, where they work with clients in one of the nation's poorest regions. The program has resulted in dozens of structures that improve the lives of individuals and whole communities: an animal shelter, park facilities, a Boys and Girls Club, and a series of houses targeted to cost about $20,000.

And with 16 iterations of the 20K house now built, the studio is getting ready to bring some of the plans to market.

Joanne's house (Danny Wicke)

"It's a resource that could be used and replicated in rural communities, that could be affordable housing or supportive housing," says Katrina Van Valkenburgh, a managing director at CSH, a nonprofit focused on supportive housing. Her husband's work as an architect has resulted in the Chicago-based couple visiting the Rural Studio at least once a year for project reviews.

In 2005, students built the studio's first 20K house, designed with the goal that the cost for materials and labor would total no more than $20,000. (The cost of land is not factored into the budget.) This became an annual exercise.

"Each year, the studio would look at a previous version and figure out ways to improve upon it or challenge it," says Natalie Butts, the studio's manager of communications and the 20K program. They honed designs for sustainability, replicability, and cost. "It became a new mission for the studio to develop this project into a product that others can have access to," Butts says.

Rural Studio was then ready to move forward with three budget-friendly, one-bedroom house plans: Dave's, MacArthur's, and Joanne's. (Each home is named after the first client for whom it was built.) The studio shared the plans with Landon Bone Baker Architects in Chicago, who vetted them and ensured they conformed to building codes and standards.

Dave's house (Danny Wicke)

The next step is for partners to field-test the designs. Rural Studio has talked to a variety of groups in the South about building them, including nonprofit housing corporations, parks and recreation departments, and an artist community. "We're interested in seeing how different groups respond to the plans based on their needs, their funding, their siting," Butts says. Three prototypes in the new product line will break ground shortly.

Rural Studio hopes to start selling the plans soon, although Butts can't say exactly when. The price hasn't been finalized, but the aim is to keep them highly affordable. Earlier 20K houses give us an idea what to expect: They'll be small (under 1,000 square feet) and reminiscent of traditional Southern shotgun houses, with gabled metal roofs and generous porches.

"Some of the features of [the 20K house] … are particular to where it's been developed," Van Valkenburgh says. "Thinking about air movement and really warm summers, all of those kinds of pieces that come into play." She thinks the plans should prove adaptable to other regions, though. "Whether you're building it in Alabama or you're building it in Illinois, it'd still have the basic standards you'd be looking for ... and that makes a tremendous difference."

The 20K target is based on the smallest loan amount that a person living on Social Security could afford through the U.S. Department of Agriculture's Section 502 rural housing loan program. It translates to a payment of about $100 a month. The $20,000 breaks down roughly as $12,000 for materials and $8,000 for labor and contractor profit. Rural Studio has asked Regions Bank to create a mortgage for the homes.

Because they're replicable, the new home plans could add an important new avenue for affordable housing in rural and even, one day, suburban and urban areas where land is not too expensive. Whereas trailers depreciate in value, these houses will better suited to becoming assets for low-income owners. And their benefits extend to the community, Van Valkenburgh says, by creating local construction jobs. "Trailers don't have that same piece. It doesn't impact the money where you live in the way that building does," she says.

"We could probably make houses that cost less money, honestly," says Rural Studio's associate director, Rusty Smith, who notes that the homes have involved more than 180,000 research hours-input that wouldn't be financially viable outside of an academic setting. "But the affordability of it is just one component which we don't compromise on. The dignity and nobility that we expect for a house is uncompromised as well."

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Posted on 02/05/2015 6:28 PM by Tiffany Olson
Tuesday, 03 February 2015
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42 townhomes planned in Bellevue

 

A rendering of the townhomes planned for a site at 7301 Highway 70 S. in Bellevue.

A Nashville-based development entity has bought 3.06 acres on Highway 70 South in Bellevue for $1 million with plans to build 42 townhomes.

Construction should start within a month on the $8 million project, said Victor Bishara, spokesman for the buying entity, 7301 Highway 70 LLC.

The former church property is a mile from the Bellevue Center Mall site, which separate developers plan to redevelop into a mixed-use project.

Bishara said the starter townhomes will include 1,400 square foot, two-bedroom units for around $199,000 and 1,700 square foot, three-bedroom units for around $225,000. "There's a demand for townhomes in Bellevue in the $200,000 price range," he said. "There's hardly anything available."

The property is already zoned for 60 units, Bishara said. The seller was 7301 Highway 70 South LLC, whose president is William R. Hostettler.

In a separate transaction, an entity in which Hostettler is a member has sold 91 rental townhomes at Lincoya Bay Townhomes near J. Percy Priest Lake in Donelson for $13.16 million. The buyer is an affiliate of Maleno Development, an Erie, Penn.,-based family-owned real estate firm.

The deal is the first in Nashville for Maleno, which owns and manages apartment buildings but also builds homes and manages other properties. "We're continuing the operations as is," said James Washburn, the firm'scomptroller, about its plans for the 91 townhomes on Lincoya Creek Drive.

That deal didn't include the nine owned units at Lincoya Bay Townhomes.

Reach Getahn Ward at 615-726-5968 and on Twitter @getahn.

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Posted on 02/03/2015 6:30 PM by Tiffany Olson
Friday, 30 January 2015
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Great Wedgewood/Houston rental coming next week. Amazing location for only $1,295/month.

http://postlets.com/r/612-moore-ave-nashville-tn-37203/13133249

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Posted on 01/30/2015 8:03 PM by Tiffany
Tuesday, 27 January 2015
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It's official: Google chooses Nashville for ultra-fast fiber network

Jan 27, 2015, 11:55am CST Updated: Jan 27, 2015, 2:50pm CST

Google Fiber 

 
Staff Reporter- Nashville Business Journal

Nearly a year after the California tech giant included Music City on a list of potential recipients of its gigabit Internet service, the company has announced it will roll out the service here.

"We're coming to Nashville because of the hard work, passion and commitment of the city and [its] leaders," Kevin Lo, director of Google Fiber business and operations, said during a conference call Monday. The decision was formally announced during a news conference Tuesday afternoon with Google and Nashville officials.

Nashville was one of nine major metro areas included on Google's (NASDAQ: GOOG) list of potential Fiber cities last February. Google also announced today that it will bring Google Fiber to Atlanta, Charlotte and Raleigh-Durham.

The network is already up and running in Provo, Utah; Austin and Kansas City.

Google Fiber's gigabit service offers speeds of 1,000 megabits per second, which is about 100 times faster than the average speed available in the U.S. today.

Lo highlighted the relationship between music and technology in Nashville as two deciding factors making the city the right place for super high-speed service.

With a music scene "like no other," and a strong commitment to technology and entrepreneurship, Nashville has "all the right ingredients to do transformative things," Lo said. (Google is a sponsor of Nashville's new music-tech business accelerator, one its many areas of involvement in the city.)

But while we now know for certain the network is headed here, other details are, at this point, sparse. Lo said the company's next step will be to craft a detailed map of the massive fiber optic network, a process that may take quite a while. After that, he said, the company will be better able to offer a timeline of construction and service activation.

"There's a lot of hard work to come," Lo said. "We expect this process to take many months.

For now, he recommended interested potential users sign up for updates from the company's website, which will keep them informed when it eventually comes time to sign up for activation.

Lo also couldn't offer specifics on what type of brick and mortar presence the company will create here while building the network, but he did say the rollouts of Fiber in Kansas City, Austin and Provo required thousands of people to support them in a variety of capacities.

"I think we would expect to have a very strong presence locally," Lo said.

Eleanor Kennedy covers Nashville's health care and technology industries.

 

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Posted on 01/27/2015 8:08 PM by Tiffany
Thursday, 22 January 2015
Tuesday, 20 January 2015
Monday, 19 January 2015
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Description

* 5BR, 2.5BA, 2458 sq ft
* Hardwoods, stainless, ceramic tile, 9 ft ceilings, crown, 1930's charm
* Single family home with .37 acre fenced yard - not attached
* 2 year old master suite w/ granite, double vanities, great shower
* Incredible enclosed sunroom
* Open living room & dining room with fireplace
* Hip eat-in kitchen with white cabinets & black and white tile floor
* 3 bedrooms on main & 2 bedrooms up
* Zoned for Julia Green Elementary
* Full unfinished basement with amazing storage
* Walk to Woodmont Park
* Able to close mid April or later
* $35,000 spent in last two years: new MGM windows, entire exterior painted, new 450 sq ft deck, new closets & pantry by The Closet Company, updated interior & exterior lighting fixtures, new kitchen backsplash & paint, new window treatments & blinds throughout, and plenty more!
* Call Mike Post, owner agent, to schedule a showing. 615.414.3270

Offered by Post & Company Real Estate
Mike Post, Broker
http://www.postandcompany.com
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Posted on 01/19/2015 4:01 PM by Tiffany Olson
Saturday, 17 January 2015
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December 2014

 

No, it's not a very bizarre edition of American Top 40. It's this month's edition of Headline Homes.

And no, before you puff your chest out and start making condescending calls to your cousin in Memphis about JT moving to the best city in Tennessee, it's not the man himself who bought December's top home. It is his mom and stepdad, though.

This month's list includes a lot of sneaky buyers, too: a couple of anonymous trusts and a Louisiana holding company. Though Princeton Hills makes the list as the required Williamson County luxury subdivision entry, it and its ilk are slowly getting pushed out by an even newer Williamson County luxury subdivision.

As always, what follows are the Top 10 single-family home sales in December in Nashville and surrounding counties, ranked by sales price.

1. 1219 Beech Hill Road, Brentwood, 37027
Buyers: Paul and Lynn Harless
Sale price: $2.83 million       
Sellers: Randall J. and Davonna B. Wachtler
Sellers' agent: Richard B. French, French King Fine Properties
Buyers' agent: Jane Hunter Hicks, Bob Parks Realty

Justin Timberlake hasn't bought a home in the Nashville area so far as we know, but his mother Lynn and stepfather Paul just picked up this 10,000-square-footer on more than 10 acres. Paul Harless is the former vice-president of marketing for First Tennessee, but is now CEO of Just-In Time Entertainment, his stepson's company.

Seller Randy Wachtler is the CEO and president of Warner/Chappell Production Music.

2. 412 Jackson Blvd., Belle Meade, 37205
Buyer: William T. Chapman IV, trustee for 412 Jackson Boulevard Trust
Sale price: $2.725 million       
Sellers: Jana J. and Ansel R. Davis
Sellers' agent: Richard B. French, French King Fine Properties
Buyer's agent: Barbara Moutenot, Village Real Estate Services

Trustee Chapman, as he is wont to do, sets up a trust for an anonymous buyer as anonymously as possible. This 1930s home is Jacobean Tudor - which, for what it's worth, are two distinct periods in English history (Henry VIII and Elizabeth, Protestant stalwarts they were, would have scoffed at being called Jacobeans), but the name is tagged to architecture which mixes two Renaissance styles. Seller Ansel Davis leads the eponymous entertainment law firm. Jana Davis is the senior vice president of corporate affairs for HCA.

3. 824 Windstone Blvd., Brentwood, 37027
Buyer: Thomas F. Dunham III
Sale price: $2,647,753     
Seller: Mike Ford Custom Builders LLC
Seller's and buyers' agent: Sherry Erickson, Southern Land Company

The first of two Windstone homes on this month's list, as the Southern Land/Mike Ford joint venture starts to move ever more new custom-built homes. This 6,828-square-foot home has a five-car garage plus a private pool and guest house.

4. 1836 Old Natchez Trace, Franklin, 37069
Buyer: Cooke Holdings LLC
Sale price: $2.25 million       
Seller: Alison G. Ericksen
Seller's agent: Betty K. Brothers, Worth Properties
Buyer's agent: Christy Reed Tinius, Christianson, Patterson, Courtney and Associates

Old Natchez Trace is becoming another hot spot for the Headline Homes set with recent months' lists typically featuring at least one home on the stretch of the historic road. This equestrian estate sits on more than 22 acres, and in addition to the 6,450-square-foot home, includes two koi ponds. The buyer, Cooke Holdings, is a Louisiana company associated with, among other things, an Alexandria Harley-Davidson dealership.

5. 1204 Belle Meade Blvd., Belle Meade, 37205
Buyer: Greg Betterton, trustee for Belle Meade Land Trust
Sale price: $2.18 million       
Sellers: Christoper W. and Heather B. Cain
Sellers' agents: Dana Griscom and Jimmy Pilkerton, Pilkerton Realtors
Buyer's agent: Chip Wilkison, Neal Clayton Realtors

The Belle Meade Land Trust sounds like some old-money consortium dating from time immemorial. It's not: Records indicate this purchase is the only transaction the trust has ever made. Its lone purchase is a 1951 home on The Boulevard which promises to be "elegant European-inspired with a French flair." France, by the way, is in Europe. Christopher Cain is a Nashville endodontist.

6. 1125 Ridgeview Drive, Oak Hill, 37220
Buyers: Samuel C. and Shannon N. Clemmons
Sale price: $1.85 million
Seller: 1125 Ridgeview LLC
Seller's agent: Ryan Miller, The Lipman Group Sotheby's International Realty
Buyers' agent: Susan Gregory, Bob Parks Realty

A newly built Louisiana Low Country style home in Oak Hill comes in at No. 6. Sitting on nearly two wooded acres near Overton Lea, the home has "huge covered porches" and "great interior volume." Laissez les bons temps rouler, indeed. Though the home evokes life on the Mississippi, the name-sounds-the-same purchaser is not Mark Twain. He's a doctor.

7. 3719 Woodmont Lane, Nashville, 37215
Buyer: Scott Underwood
Sale price: $1.785 million
Seller: L.A. Investments LLC
Seller's agent: Emily Gillett Rosen, Worth Properties
Buyer's agent: Garrett Beasley, Brentview Realty Company

Part of Vintage South's new development on Woodmont, this 4,800-square-footer includes a courtyard and covered porches. Buyer Scott Underwood is the former drummer for MOR rock staple Train.

8. 4420 Forsythe Place, Belle Meade, 37205
Buyers: Daniel B. and Leslie G. Karl
Sale price: $1.775 million
Sellers: David H. and Kathryn C. Brown
Sellers' and buyers' agent: Steve G. Fridrich, Fridrich and Clark Realty

Built in 1956 and fully renovated "down to the studs" 41 years later, this Belle Meade home is an "entertainer's dream" with a "remarkable patio" and "back covered heated porch that everyone loves." Everyone including Dan Karl, vice-president at Intuitive Surgical.

9. 845 Windstone Blvd., Brentwood, 37027
Buyers: Christopher and Kathryn Culos
Sale price: $1,607,365
Seller: Mike Ford Custom Builders LLC
Seller's agent: Sherry Erickson, Southern Land Company
Buyers' agent: Heather Rolapp, Pilkerton Realty

The second Windstone entry this month includes two bonus rooms (the second being a bonus bonus room) and a recording studio, which ought to come in handy for Chris Culos, drummer for MOR cult favorite O.A.R. Maybe he can jam with the Train guy there.

10. 769 Princeton Hills Drive, Brentwood, 37027
Buyers: David and Holly Merrell
Sale price: $1.475 million
Sellers: Ian and Andrea Elliott
Sellers' agent: Amy B. Wyatt, Worth Properties
Buyers' agent: Matt Ligon, Zeitlin & Co. Realtors

This six-bedroom home in the heart of Brentwood includes a saltwater pool and a spa on more than one acre in Princeton Hills. David Merrell is the founder of TBH Global Asset Management.

Email Editor@nashvillescene.com

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Posted on 01/17/2015 8:39 AM by Tiffany Olson
Thursday, 15 January 2015
Thursday, 15 January 2015
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Berry Hill apartment deal second-biggest on record

Jan 14, 2015, 4:06pm CST Updated: Jan 15, 2015, 8:41am CST

23hundred
23Hundred at Berry Hill has been bought by Sentinel Real Estate Group for $61.2 million.

, Senior Reporter- Nashville Business Journal

New York buyers paid $61.2 million for the 23Hundred at Berry Hill apartment complex in Nashville, according to a deed filed Jan. 14.

That averages to $230,075 per apartment. By that measure, that's the second-largest price paid for Nashville apartments, behind only the Elliston 23 complex in Midtown ($287,000 per apartment, or $95.1 million total).

Sentinel Real Estate Corp. is the new owner of the 23Hundred complex, located at 2300 Franklin Pike in the fast-changing Melrose area, near 12South.

The complex, with 266 apartments, opened about one year ago. It's fully leased. It was a joint venture by Stonehenge Real Estate Group, run by local developer Todd Jackovich, and Bluerock Real Estate, whose corporate offices are in Manhattan.

The sale of 23Hundred at Berry Hill means that investors are picking up right where they left off. Last year, investors paid a record $1.28 billion for apartment and condo buildings in the region - a 70 percent jump from 2013.

Vince Lefler, with the firm Jones Lang LaSalle, brokered the sale of 23Hundred to Sentinel.

"The critical element is this: It's not on West End. It's not in the Gulch. It's in an area that has incredible demographics, but that also is an emerging area," Lefler told me. "It shows the focus on Nashville is more pervasive than just those few areas."

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Posted on 01/15/2015 8:42 AM by Tiffany Olson
Wednesday, 07 January 2015
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First look: Planned Midtown high-rise features boutique hotel, condos

Jan 7, 2015, 7:02am CST Updated: Jan 7, 2015, 7:19am CST

1922 Broadway aerial view 
provided // Hastings Architecture

A rendering of the development planned for 1922 Broadway, in Midtown. The silhouetted buildings depict projects by other developers that are either approved or on the drawing board.

Senior Reporter- Nashville Business Journal
Email  |  @NSHBIZSichko  |  LinkedIn

A local developer wants to create a 25-story building on Broadway, featuring a boutique hotel, high-end residential living and a new home for the popular restaurant Noshville.

New details, and a rendering of the proposed development, were provided to the Nashville Business Journal by representatives for Brentwood-based developer Ardavan Afrakhteh. He owns two companies, Land Development.Com Inc., and Land South TN. Afrakhteh has helped preserve thousands of acres in Tennessee, while also developing other sites and selling land to famed country music artists Kix Brooks and Carrie Underwood.

If it comes to fruition, Afrakhteh's Midtown high-rise would provide just the latest jolt for that part of town - matching the height of two nearby proposed projects: a luxury apartment tower and another residential-hotel combo.

Reached Tuesday, Afrakhteh referred all questions to a spokeswoman. Through that spokeswoman, Afrakhteh declined to discuss the status of any financing. He also declined to disclose the project's total price tag.

The boutique hotel will occupy the lower half of the building, offering between 150 rooms to 175 rooms. Afrakhteh has not signed a hotel brand at this point, according to his spokeswoman, Deborah Danker, the owner of Danker & Danker Public Relations.

Danker said the number of residential units is "unconfirmed" at this stage. She said it is unclear whether the units would be condos, apartments, or some mix of both.

Afrakhteh is seeking a change in zoning for the project, a request that the Metro Planning Commission is scheduled to consider at its Feb. 12 meeting. The development is anchored at the corner of Broadway and 20th Avenue South. In total, Afrakhteh's plans encompass 0.7 acres.

The majority of that is the land where the Noshville restaurant is today; The Tennessean reports that Afrakhteh has an option to buy that property. A Noshville official told The Tennessean the restaurant plans to open in the project once it is complete.

The remaining land is 1922 Broadway, a 0.16-acre site next door. Afrakhteh purchased the land in March 2013, for $1.1 million. Demolition of the century-old building at that address is underway.

Danker declined to discuss the project's timeline. She said the development will involve at least one new-to-Nashville concept: Concierge service for residents and hotel guests.

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Posted on 01/07/2015 7:19 PM by Tiffany Olson
Tuesday, 06 January 2015
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20 Photos Of Real Estate Agents That Can't Be Real (But Are)

And you think your high school yearbook photo was bad.

1. Colonel Sanders?

Colonel Sanders?
 

2. #nofilter

#nofilter
 

3. "Bluetooth forever Siri never!"

"Bluetooth forever Siri never!"
 

4. I'd hire him.

I'd hire him.
 

5. This house needs to be at least THREE TIMES that size before I buy it!

This house needs to be at least THREE TIMES that size before I buy it!
 

6. So are you guys partners?

So are you guys partners?
 

7. What a view.

What a view.
 

8. "I'll consider that offer."

"I'll consider that offer."
 

9. Wait, wait, wait… You can fly, too?!

Wait, wait, wait... You can fly, too?!
 

10. Beth Smith sells houses now.

Beth Smith sells houses now.
 

11. "I'll sell you the house and then my heart."

"I'll sell you the house and then my heart."
 

12. Another member of the Bluetooth brigade.

Another member of the Bluetooth brigade.
 

13. He keeps all his real estate secrets under his hat.

He keeps all his real estate secrets under his hat.
 

14. "OK Photoshop guy, I want you to airbrush my nose a little. But not TOO MUCH."

"OK Photoshop guy, I want you to airbrush my nose a little. But not TOO MUCH."
 

15. Howdy partner.

Howdy partner.
 

16. I don't even…

I don't even...
 

17. The wife of No. 15

The wife of No. 15
 

18. "I can show you the world."

"I can show you the world."
 

19. Selling you houses… from the other side.'

Selling you houses... from the 'other side.'
 

20. And this guy.

 
 

Yes, it's real.

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Posted on 01/06/2015 7:14 PM by Tiffany Olson
Sunday, 04 January 2015
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3 Ways to Start a Bidding War Through Staging

By Audra Slinkey, Home Staging Resource

Every real estate professional wants to have the reputation for being "the agent that makes the most money for their sellers." But how exactly can you do that? First, I'm going to give you a real life example of a home that recently sold for $100,000 over asking price, and then I'm going to provide the three ways this stager and agent got a bidding war started while we view the before-and-after photos from Donna Dazzo of Designed to Appeal.

BEFORE1_Designedtoappeal

BEFORE By Designed to Appeal, designedtoappeal.com

1. Assess the home's market potential

Every real estate agent understands the various factors that come into play to determine the "comparables" for a property, but when a property is upwards of $200,000, there is a larger "staging potential" that comes into play. Recently, 2014 staging statistics show that professionally staged homes on average sell 10 percent higher than non-professionally staged homes. So what is that 10 percent worth to your seller?

For instance, in the above photo the agent would have an idea of the asking price of this home in it's current "unstaged" condition. But what about in its staged condition…

AFTER1_DesignedtoAppeal

AFTER Designed to Appeal, designedtoappeal.com

As you can see, the marketing of the home in both staging and photos has a dramatic effect on the outcome of the sales price. I call this the "buyer desirability factor" because the stager pinpoints the type of buyer we want and raises the "desire" for the space.

How can you assess the home's market potential? First you need to assess the reasonable sales price of the home in its unstaged condition compared to its competition. Next, you need to ask whether you may be able to raise the price of the home at least 10 percent in its staged condition. If that raised sales price is over $10,000 …

BEFORE2_DesignedtoAppeal

BEFORE Photo credit: Designed to Appeal, designedtoappeal.com

AFTER2_DesignedtoAppeal

AFTER Designed to Appeal, designedtoappeal.com

2. Coax seller "buy-in"

One of the biggest challenges for agents is getting the seller to understand the need for professional staging, as well as committing them to the sales process. Ask the seller, these few questions which will get them thinking about the quality of product they are putting forth and the dollar potential they are leaving on the table in the sale of the home:

Critical Question #1: What percentage of your home has not been remodeled in the last 5 years? Even though not all remodeling projects are equal, this question speaks to the relevance of this home and the design knowledge of the home seller, since interior design styles have changed drastically in the last few years.

BEFORE3_Designedtoappeal

BEFORE Photo credit: Designed to Appeal, designedtoappeal.com

AFTER3_Designedtoappeal

AFTER Designed to Appeal, designedtoappeal.com

Critical Question #2: What percentage of your furnishings (particularly artwork) has been purchased in the last 5 years? As you can see from the before photo above (which is typical for most homes), most homes have dated furnishings which lowers the "buyers desirability factor" drastically.

BEFORE4_Designedtoappeal

BEFORE Designed to Appeal, designedtoappeal.com

AFTER4_Designedtoappeal

AFTER Photo credit: Designed to Appeal, designedtoappeal.com

Critical Question #3: If you could make 10 percent more on the sale price of your home through professional staging, can I refer an expert home stager your way? Remember, statistically sellers who have their home professionally staged are making on average 10% more in this market than those who attempt to do it themselves. Sellers rely on their agents to educate them on the sale process and what they need to do to make the best price for their home. In this market, the seller who sells quickly but makes $30,000 less than their neighbor because they didn't stage will not be happy sellers.

3. Don't be afraid to tell the "ugly truths."

The ugly truth is that anyone who has watched the real estate market over the last few years knows there's no such thing as a "set price" for a home. The price is determined by what the buyer is willing to pay AND the buyer is willing to pay a lot more for a "model home" look. Stay tuned for next week's blog post for more of the "ugly truth's" in staging …

phpgKLtM0AMABOUT THE AUTHOR: Audra Slinkey is president of the Home Staging Resource, a RESA Accredited home staging training and certification company. Slinkey has personally trained over 3,000 stagers worldwide and is a bestselling author and international speaker. She also serves as president of the American Society of Home Stagers and Redesigners. Connect with her on Facebook!

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Posted on 01/04/2015 7:12 PM by Tiffany Olson
Thursday, 01 January 2015
Wednesday, 31 December 2014
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As a small business owner, it is very important to me to support other small businesses and self-employed friends. I know the power of referrals and have been fortunate to rely only on them to grow my real estate business. So, I would like to pass it on and showcase a small business each month I have personally patronized that I love. My hope is that it may help grow their business and turn you on to someone you may not have previously known about.

This month that business is Josh Hailey. Josh is a terrific photographer and did our family photos this year for Christmas cards. He has a keen eye and does a wonderful job at capturing sweet moments and shots. Just an all-around good guy who is talented and reasonably priced. Check him out at http://mellowtown.com.

 

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Posted on 12/31/2014 6:50 AM by Tiffany Olson
Wednesday, 24 December 2014
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The electric bill for December is estimated at $82,000!

The Faucher Family Christmas House

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Posted on 12/24/2014 6:48 AM by Tiffany Olson
Tuesday, 16 December 2014
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IKEA plans Memphis store

 

FILE - This June 18, 2008 file photo shows Ikea signage at New York City's first Ikea store, in Brooklyn.

(Photo: Mark Lennihan, AP)

4710 44 LINKEDIN 18 COMMENTMORE

Swedish furniture giant Ikea will open a store in Memphis, its first in the Mid-South, the company confirmed late Monday night in a press release.

"IKEA, the world's leading home furnishing's retailer, will announce plans Tuesday morning for a proposed Memphis store," the press release stated. "The proposed IKEA Memphis would be the first IKEA store in either Tennessee, Arkansas or Mississippi, and would increase the Swedish retailer's presence in the Southeastern U.S."

The press release said that details of the plan, including exact location, size of the store, opening date and number of potential employees, will be announced at the 11 a.m. press conference Tuesday. Company representatives, plus Memphis Mayor A C Wharton and County Mayor Mark Luttrell, are scheduled to attend.

The late-night announcement confirmed a day of speculation about an Ikea project that surfaced Monday after Wharton's office scheduled a press conference for Tuesday in City Hall.

Read more about IKEA coming to Memphis on the Commercial Appeal's site.

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Posted on 12/16/2014 8:57 AM by Tiffany Olson
Thursday, 11 December 2014
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Dear friends,
 
Each year for the last several years, I have used my end-of-the-year newsletter to say all that I am thankful for.  And this year is no exception.  I truly am a blessed man.  And I know it.  This year, I am especially grateful for:
 
- family.  My wife, my two children, my family in Illinois, and my in-laws here in Nashville.  I won't use too many superlatives, but I'll just say I am grateful for each and every one of them.
 
- Gracepointe and Rosedale, my two church families.
 
- my health.  I had several good friends this year with health struggles, and I have been constantly reminded not to take mine for granted.
 
- my friends.  The only complaint I have is I wish I had more time to spend with everyone.  Definite new years resolution. 
 
- an amazing first year for Post & Company.  My best year as a Realtor coincided with my first year owning my own firm, and I know that doesn't happen often. 
 
- physical challenges in 2015.  Maybe another half marathon.  Maybe another Avon Breast Cancer 39 mile walk.  Hopefully dropping some lbs.  Maybe all three.  Gulp.
 
- Mexico in March.  Already booked it and can't wait!
 
- Hot chicken.  Then end.
 
- A still hot Nashville real estate market. 
 
- Daunting but exciting new beginnings.  We are contemplating moving next year, and while I am excited about it, the idea of moving makes me a little nauseous. 
 
- The new golden age of television.  I used to pride myself on not watching TV.  But there are too many great shows not to.  I love The Newsroom, Downton, Homeland, Modern Family, Justified, and Luther. 
 
- My dream job and dream clients. 
 
- The Cubs' chances in 2015.  Quit laughing. 
 
 
Thank you for your friendship, for your referrals, and for your continued support.  I hope you have a wonderful Christmas and holiday season with your family and friends!
 
Best,
Mike
 
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Posted on 12/11/2014 7:16 PM by Tiffany Olson
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