Saturday, 18 October 2014
Realtor spotlight: Mike Post, broker,Post & Co. Real Estate
Mike Post, broker
Post & Co. Real Estate
501 Ligon Drive, Nashville 37204
Years in business: Eight
Describe the company and explain what makes it unique. How did you become involved in real estate? Post & Co. is a boutique residential real estate firm working with buyers and sellers all across Middle Tennessee.
We are located on Ligon Drive in Berry Hill. We strive to be forward-thinking and unique in areas like marketing, communication, branding, service and technology.
Every home has a story, and with each listing, we ask the owners to hand write, in their own words, a "home bio." They share intangible and personal specifics about the home that are more than just the square footage and number of bedrooms. We then incorporate the bio into a "home movie" presentation with professional pictures and video to highlight the home's charm and uniqueness.
All of our listings have lighted real estate signs so a home is always selling itself, day or night. We have a company truck that we purchased for the sole purpose of allowing clients to use it, free of charge, when moving. We hire a stager to prepare each home for professional pictures and for showings. And we have even begun incorporating drone photography and video into our marketing.
I began in real estate eight years ago, and I worked with David Pearson Real Estate in Green Hills. David is a mentor and a great friend, and I knew I had found my calling with the first client I ever helped buy a home.
Where in the Nashville region are you active? I am most active and specialize in Davidson and Williamson counties, but I have also had closings this year in Wilson, Cheatham, Sumner, and Maury counties. In short, I go wherever my clients want me.
When selling a home, what can the owner do to maximize its value? The moment a homeowner decides to list their home for sale, it becomes a product. The way a home is sold versus how a person lives in it is vastly different.
It's best to appeal to as many prospective homebuyers as possible. This means decluttering, using neutral colors, and possibly â€‹removing furniture to help it feel as spacious as possible.
The first impression is vitally important, and the walk from the car to just inside the home entryway is where prospective buyers are often won or lost. A freshly painted front door, attractive landscaping on the front of the home, and a good smelling home (without five Glade plug-ins immediately overpowering you) can make a big difference.
Also, making sure the listing looks as attractive as possible online with outstanding pictures and videos will lead to more showings, which will ultimately lead to more interest and a higher sales price.
What advice do you have for clients who are preparing to buy a home? What steps should they take? I think the two most important steps any buyer can initially take are to work with a Realtor they trust and find a lender that can help them navigate the preapproval and mortgage process.
My advice for clients is to look and explore as much as possible. Go to open houses. Look at homes in areas you don't know as well. Look online at as many listings as you canâ€‹. Drive streets at night to see how they feel.
And when you finally find "it," move quickly and decisively. In most cases, you will be competing with many other buyers, so overnegotiating or being indecisive will likely mean you'll lose the home to another buyer. â€‹
How is technology changing the way people buy and sell houses? Technology is helping buyers and sellers, but it comes with a risk of information overload. A home search now almost always begins online. Apps, maps and websites are all available and screaming for attention.
Technology and all of this information at buyers' fingertips helps sellers get their home seen by as many people as possible. And it helps buyers be aware of new listings instantly. Zillow and Trulia are two of the most popular real estate sites, and ironically, two of the least accurate. But all of â€‹the information that's available to the public, when used correctly, means buyers and sellers are better informed and can make better decisions in their buying and selling.
What features are the most popular with today's buyers? Buyers today want open space, shorter commutes, less square footage but a very usable floor plan, updated kitchens, and usable outdoor space.
What is the hallmark of the service you provide to your clients?I focus on providing the best service I can rather than just selling my clients something. I am a no-pressure Realtor, and my goal with every client is to work with them for life.
I am honest, and I promise to always put their needs first. I am patient, not pushy. I call and email and text back promptly. And I focus on service more than the sale.
- Bill Lewis, for The Tennessean
Posted on 10/18/2014 10:20 AM by Tiffany Olson
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